Napapijri, a brand founded in 1987 in Italy, has evolved into a global lifestyle brand. It continued to broaden its global presence, opening 100th store in Stockholm, Sweden in 2012.
In the time before social media’s dominance, I led creation of a microsite for Napapijri’s campaign to increase their overall brand awareness. We sent two influencers on an explorational journey throughout Europe, unlocking the knowledge of different cultures by completing a challenge, specific to the area. We covered 7 stops: Rome, Paris, London, Berlin, Munich, Dusseldorf and Stockholm. Each challenge was voted by users for engagement.
