Carefully generate awareness and support without causing havoc
CLIENT
CLIENT
SOS Herne Hill
INDUSTRY
INDUSTRY
Community campaign
DISCIPLINES
DISCIPLINES
Branding, Graphic design
Introduction
Save Our Shops began as the vision of a close friend, entrepreneur and Londoner passionate about protecting the character and individuality of local communities. Their goal was to celebrate the independent shops that give neighbourhoods their unique identity and to inspire people to support them.
Save Our Shops began as the vision of a close friend, entrepreneur and Londoner passionate about protecting the character and individuality of local communities. Their goal was to celebrate the independent shops that give neighbourhoods their unique identity and to inspire people to support them.
The vision
Create a friendly and approachable campaign brand system that draws attention to the cause while carefully balancing advocacy with accessibility, ensuring it never feels too extreme.
Create a friendly and approachable campaign brand system that draws attention to the cause while carefully balancing advocacy with accessibility, ensuring it never feels too extreme.
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