Iterative improvement and vision for the National Lottery
Camelot
Gambling
App design
Introduction
The vision
Result
Not every idea made it into production, but our work created happy stakeholders and opened the door to new and exciting partnerships.
Challenge
The app was the result of over a decade of design and technical evolution. Our goal was to modernise its visual design and unify the various technological dependencies, creating a cohesive experience worthy of a national product.
