An evolution within Biotechnology
Sable Bio
BioTech
Marketing, Branding, Graphic design, App design
Introduction
The vision
Result
Koiton elevated Sable Bio’s brand, refining its focus and credibility to boost awareness, attract talent, and secure new funding.
Brand messaging re-focus
We gave Sable’s brand and marketing a reboot. The narrative was simplified and centred on benefits, clearly highlighting the advantages of using Sable’s products within the drug discovery pipeline.
Brand toolset
We used striking aerial imagery of the deep sea, dense forests and rugged shorelines. These powerful landscapes served as metaphors for Sable Bio’s mission to guide customers safely through the complexities and risks of toxicology in drug discovery.
We chose colours that are naturalistic and earthy in tone to create a sense of warmth and human connection. UI and charting ranges were introduced to help users navigate the platform and visualise varying levels of risk.
We encouraged the use of expressive typography that embraced the brand typeface and could be applied effectively across communications.
Translating the updated brand to UI design
We rolled out the new branding across digital marketing materials before applying it to the drug safety platform itself.
The refreshed identity brought consistency and clarity to every touchpoint, helping users connect the visual language of the brand with the platform experience.
Social marketing
We created a range of social marketing templates and themes to enable the marketing team to produce high-quality, visually led communications.
OOH media
We created kiosk designs which catered for different location configuration plus supporting printed promotion material templates which could be easily adapted to incorporate feature enhancements and updates.
