Jump starting the worlds largest workspace brokerage
Worka
Office brokerage
Marketing
Introduction
The vision
Result
We helped product teams explore and evaluate user-centric features while ensuring third-party agencies delivered high-quality assets.
A trusted partner
We acted as Worka’s creative director, providing direct feedback to third-party agency Adam&Eve to ensure the logomark was fully developed and crafted. We also recommended adjustments to improve the digital legibility of Worka’s customised variant of Colophon’s Relative typeface, resulting in two complementary styles: an expressive version for headlines and a functional variant optimised for body copy and UI elements.
Qualify brand direction & photography
We tested the core brand components, logo, colour and typography to ensure effective application. We proposed an alternative brand photographer, Melissa Schriek, whose distinctive style better captured Worka’s tone of voice and the absurdities of office life.
melissaschriek.com
Product design challenge
We helped communicate and illustrate key product strategy, UX, SEO and feature sets in a way that stakeholders across divisions could understand, buy into and integrate into technology and infrastructure planning.
UI model challenge
Content SEO and model feature exploration
We explored product models to help stakeholders understand and define the number and complexity of features and product types, and how to integrate cleaner, SEO‑optimised content.
